1868 marked a milestone in German brewing history: the coal and steel industries were booming in Dortmund. A new era had begun. Businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz established a highly advanced steam brewery, Bier-Brauerei Herberz & Cie., together with master brewer Heinrich Herberz.
The 1868 design gets its charm from the hand-drawn illustrations. Since only black-and-white printing was possible at the time, the focus of the design was on different hatching techniques and original typefaces.
Fun fact: The first goods to be transported by German railway in the 19th century were two barrels of beer!
In 1878, the brewery started exporting its casks of beer to Africa, India, Japan and Australia. DAB was awarded a Gold Medal at the World’s Fair in Paris and the Prussian State Medal at the Düsseldorf Trade Fair.
The 1918 design is very much focused on typography paired with ornamental symbols. The prominent logo is the centrepiece of the design.
Fun fact: In 1918 the German purity law was mentioned in written form for the first time!
DAB set a new sales record in 1930 and was awarded the Grand Prix for the high quality of its beers at the World’s Fair in Paris. In 1968 the beer brand celebrated its 100th anniversary with an annual production milestone of 1.6 million hectolitres of beer.
The 1968 design reflects the export culture of the beer brand by integrating figurative marks with the centred logo and the export sign. The typography is quite delicate.
Fun fact: An estimated 93,000 litres of beer was wasted by getting caught in British beards!
1968 – 2018
This year marks the 150th anniversary of DAB – a renowned global beer brand that has shaped German beer history through constant innovation and exceptional products that meet consumers’ diverse needs, tastes and demands. Cheers to another prosperous 150 years!